Handbook of Big Data Research Methods

 

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Handbook of Big Data Research Methods

by Samuel Fosso Wamba, Shahriar Akter

• Length: 322 pages
• Edition: 1
• Language: English
• Publication Date: 2023

This state-of-the-art Handbook provides an overview of the role of big data analytics in various areas of business and commerce, including accounting, finance, marketing, human resources, operations management, fashion retailing, information systems, and social media. It provides innovative ways of overcoming the challenges of big data research and proposes new directions for further research using descriptive, diagnostic, predictive, and prescriptive analytics.